A new perspective on circular wardrobes
Curate & Rotate is a contemporary resale destination offering an evolving selection of minimalist, pre-owned, and past-season clothing and accessories.
Our philosophy revolves around the dual, conscious principles of curating and rotating pieces, keeping wardrobes circular and new (to you) time and time again.
Focusing on consignment, brand samples, and past-season collections, Curate & Rotate allows you to shop and sell your favourite independent labels in one place, with the assurance that each item has been hand-chosen for its enduring quality and style.
We’re ever-evolving, so our wardrobes should be too.
The C&R story
Launched in 2020 by founder Melanie, Curate & Rotate began as a hobby in a spare bedroom and has since grown into a thriving fashion resale business, hosting countless pop-ups, collaborations and nurturing a diverse community of like-minded shoppers.
Our rotations
Curated selections of second-hand and sample pieces are added to our website every Tuesday at 1 pm. These rotations highlight our favourite pieces of the week, refined in a carefully chosen edit, and styled by our team to inspire continual wear.
Items are still added to our online rails throughout the week, as and when they become available—so make sure to check our new arrivals regularly.
A responsible way to dress
Curate & Rotate offers a mindful approach to refining your wardrobe, focusing on pieces designed to last and live many lives. We take pride in the meticulous repair and upcycling of clothing that reaches our rails, working with local seamstresses to ensure second-hand items look and feel like new.
Which brands do we rotate?
We carefully select pieces from a diverse range of brands that align with our aesthetic and values, spanning contemporary, emerging labels to high-end luxury names.
Our weekly rotations showcase the likes of Tibi, Joseph, Toteme, and Malene Birger, alongside minimalist vintage finds and exclusive sample sale collaborations.
In-house creations
Inspired by the vintage garments we help to reinvent and elevate, Curate & Rotate is now creating its own line of minimalist, foundational wardrobe pieces—designed in Brighton and crafted in Margate from deadstock and natural fabrics.
Join our community
Our community is at the heart of everything we do. Join us for inclusive styling advice, interactive rotation previews, and become part of a collective that celebrates high-quality, ageless clothing.